Christmas shopping: Retailers discounting to keep up with online sales

By Eliza Edwards
Updated December 20 2014 - 5:08pm, first published 4:25pm
Busy season: Christmas shoppers make the most of lower prices.  Photo: James Alcock
Busy season: Christmas shoppers make the most of lower prices. Photo: James Alcock
Busy season: Christmas shoppers make the most of lower prices.  Photo: James Alcock
Busy season: Christmas shoppers make the most of lower prices. Photo: James Alcock
Pitt Street Mall retailers are experiencing lighter pre-Christmas sales figures. Photo: James Alcock
Pitt Street Mall retailers are experiencing lighter pre-Christmas sales figures. Photo: James Alcock
Busy season: Christmas shoppers make the most of lower prices.  Photo: James Alcock
Busy season: Christmas shoppers make the most of lower prices. Photo: James Alcock
Busy season: Christmas shoppers make the most of lower prices.  Photo: James Alcock
Busy season: Christmas shoppers make the most of lower prices. Photo: James Alcock

Retailers have been forced to offer consumers an early Christmas present: widespread discounting amid a softer pre-Christmas sales period.

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