THE Rock will now be known as sin city as rock'n'roll fever hits town.
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The main street is set to be thunderstruck by the world's most famous rock band - AC/DC - which will treble the town's population when it stages its global album launch tomorrow.
It has already been touted as the most significant event in the The Rock's history.
"It's probably going to be the biggest amount of people that have turned up to The Rock in its history."
- John Paterson
The Rock Progress Association committee member John Paterson said organisers anticipate the arrival of more than 2000 visitors - possibly via the Highway to Hell.
"It's probably going to be the biggest amount of people that have turned up to The Rock in its history," Councillor Paterson said.
"We are absolutely stoked. Even people that are totally conservative and wouldn't even consider listening to headbanger music are excited."
Even though the band itself will not be physically present, Cr Paterson said coaches would make their way from Sydney and Melbourne packed with diehard fans.
At noon, a Sony outside broadcast van will blast the stiff sounds of Rock or Bust to its first audience - the residents of The Rock.
It has been a long way to the top for album number 17.
It is the first AC/DC album without founding guitarist Malcolm Young, replaced by his nephew Stevie Young.
The album suffered another blow earlier this month when drummer Phil Rudd was charged with attempting to procure the murder of two men.
The charges were later dropped.
Despite recent infamy, well-known Wagga musician Dale Allison said the rock band continued to thrive and remain relevant to generations of Australians.
"Deep down we're all still cave men."
- Dale Allison
Mr Allison said AC/DC has followed the same musical recipe since 1973.
"It's simple," he said.
"The secret is the one tribal beat and the limited chords they put over the top of it. It's a basic approach and its appealed to the ordinary in all of us.
"Deep down we're all still cave men."
It is a concept that has been drummed into The Rock Central School student Riley Lampton from an early age.
Riley followed his dad's advice and joined the high voltage rock'n'roll movement by taking up the drums in the school's music class.
"Dad told us AC/DC is everything," he said.
"It is the original rock'n'roll."
