YOU can buy a ribbon, change your hairstyle, swap your shirt and blow up the balloons for the day as Wagga once again prepares to be awash with with the power of pink.
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The Cancer Council's Pink Ribbon Day will be held on Monday, with the organisation aiming to raise $80,000 in the western region. Across the state it is hoped more than $3.6 million will be raised for breast cancer research.
Cancer Council Pink Ribbon Day co-ordinator Emma Ryall said about 50 women are diagnosed with breast or a gynaecological cancer every day.
"I think every year we have an increase in volunteers because more people are touched by cancer throughout the year so they want to jump in and help out where they can," she said.
"It's very important that we raise the funds and spread awareness."
Fund-raising efforts will continue up over the weekend as women enact their fund-raising ideas such as book clubs, girls' nights in and workplace challenges.
On the day, pink ribbons will be available for purchase from volunteer stores and major shopping outlets across the city.
Team leader and breast cancer survivor Carolyn Shawe is heading into her 10th Pink Ribbon Day.
Having being diagnosed with breast cancer in 1998, and since overcoming it, Ms Shawe said advances in breast cancer research was remarkable.
"I don't think there was a lot of word-of-mouth back in 1998. People know about it a lot more and so there is a lot more money going into research," she said at the Commercial Club store yesterday.
"Early detection is key."
