AT THE crack of dawn, iPhone devotees lined Baylis Street in an attempt to score Apple's long-awaited new offering.
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The iPhone 6 and the iPhone 6 Plus "phablet" went on sale yesterday.
With the cheapest model selling for more than $800, the phones don't come cheap, but that didn't stop the fanatics.
Wagga man Corey Shoemark was "excited" to lay his hands on the latest device, heading to JB Hi-Fi first thing in the morning.
"The Apple experience, that's what it is for me," Mr Shoemark said.
The 4.7-inch phone boasts new features including a health app, electronic wallet, inbuilt pay-pass system and an updated camera.
"I'm a big Apple fan," Mr Shoemark said. "I have a MacBook Pro, Apple TV, an iPad and an iPhone."
Being able to sync all the Apple devices was a big draw card for Mr Shoemark.
Last week he woke up at three in the morning to watch the keynote address by Apple chief Tim Cook.
The event, like Apple, was larger than life - U2 performed and the much hyped Apple Watch was launched in front of thousands of hysterical fans.
"It's an exciting day," Mr Shoemark said.
He was not deterred by a series of Samsung ads mocking iPhone fans.
"When Apple do it, they do it well, they put a lot of thought into their product," he said.
This sentiment was shared by Telstra's Baylis Street store licensee Kelly Miller.
The store was inundated by iPhone fans.
By 9am the bigger 5.5 inch iPhone 6 Plus was sold out.
"This is out biggest year yet," Ms Fletcher said, adamant that Apple's fan base had not declined.
"Apple do it well.
"The iPhone 6 Plus has been really popular, it's sold out. People are pumped to get it in a bigger size."
Despite being six generations down the line, it seems Apple's lustre has not worn off with many people hoping to get a bite of juggernaut's new smartphone.
