The online phenomenon of make-up free selfies has made an impact across the world with thousands of women posting pictures of their make-up free faces online.
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In the United States and the United Kingdom this breast cancer awareness campaign has raised a significant amount of money.
However the trend, which reached Australia last month, has received its fair share of backlash with some breast cancer survivors, such as journalist Kim Stephens, claiming the cause has been lost along the way.
For Wagga woman Brittany Bishop, this is not the case, with the final year university student donating $500 dollars to charity after getting over 600 'likes' on her picture.
When she decided to post the picture, Ms Bishop told her Facebook friends that for every 'like' she received for the picture she would donate one dollar for every 'like'.
"I got 500 likes on my photo under four hours so I will be donating $500 to the National Breast Cancer Foundation," Ms Bishop said.
Ms Bishop, who studies biomedical science and works in pathology, said her exposure to people undergoing cancer treatment had opened her eyes and driven her to donate.
"Working at the hospital I meet so many people whose lives have been turned upside down from cancer and they have to travel from places like Mangoplah for treatment," Ms Bishop said.
Ms Bishop acknowledged there was some criticism of the trend but said even if people did not donate, creating awareness of cancer was not a bad thing.
"628 people liked my photo, and it reached 11,000 people showing that so many people have engaged with the idea and are now more aware of cancer," she said.